PRIVACY POLICY

Prakruti Ayurvedic Health Resort Pvt Ltd

Effective Date: October 10, 2025

1. INTRODUCTION

Prakruti Ayurvedic Health Resort Pvt Ltd ("Resort", "we", "us", or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, share, and protect your information when you visit our website (https://prakruti.health) or use our services.

By accessing or using our website and services, you agree to the collection and use of information in accordance with this Policy.

2. INFORMATION WE COLLECT

2.1 Personal Data

  • Identity Data: Name, date of birth, gender
  • Contact Data: Email address, phone number, postal address
  • Payment Data: Credit/debit card details, UPI ID, bank account information
  • Booking Data: Reservation details, special requests

2.2 Technical Data

  • Usage Data: IP address, browser type, device identifiers, pages visited, time spent
  • Cookies and Tracking: Cookies, analytics services (e.g., Google Analytics)

2.3 Special Categories

  • Health Data: Medical history, treatment records (collected only with explicit consent)

3. HOW WE USE YOUR INFORMATION

  • Service Delivery: To process bookings, payments, and deliver services
  • Communication: To send booking confirmations, invoices, reminders, and marketing materials (with consent)
  • Personalization: To tailor offers and experiences
  • Legal Compliance: To comply with laws, regulations, and resolve disputes
  • Security: To detect and prevent fraud and abuse

4. LEGAL BASIS FOR PROCESSING

  • Consent: Explicit consent for marketing, health data
  • Contract: Processing necessary to fulfill your booking/contract
  • Legal Obligation: Compliance with laws and regulations
  • Legitimate Interests: Improving user experience, preventing fraud

5. SHARING AND DISCLOSURE

  • Service Providers: Payment gateways, analytics providers, IT support
  • Legal Authorities: When required by law or court order
  • Business Transfers: In connection with merger, acquisition, or sale of assets

6. DATA RETENTION

  • Personal Data: Retained for the duration of the contract plus 6 years for legal compliance
  • Health Records: Retained for 10 years/ lifetime as per medical record regulations
  • Marketing Data: Until consent is withdrawn

7. YOUR RIGHTS

  • Access: Request a copy of your data
  • Rectification: Correct inaccurate or incomplete data
  • Erasure: Request deletion of your data (subject to legal obligations)
  • Restriction: Limit processing of your data
  • Portability: Receive data in a structured format
  • Objection: Object to processing based on legitimate interests

To exercise your rights, contact feelbetter@prakruti.health.

8. COOKIES AND TRACKING

  • Essential Cookies: Required for website functionality
  • Analytics Cookies: To understand usage patterns
  • Marketing Cookies: To deliver targeted ads (with consent)

You can manage cookies through your browser settings.

9. SECURITY

We implement technical and organizational measures including encryption, access controls, and regular security audits.

10. INTERNATIONAL TRANSFERS

Data may be transferred to third-party service providers outside India. We ensure appropriate safeguards such as standard contractual clauses.

11. CHILDREN'S PRIVACY

Our services are not directed to children under 18. We do not knowingly collect personal data from minors.

12. CHANGES TO THIS POLICY

We may update this Policy. We will notify you via email or website banner at least 30 days before material changes.

13. CONTACT INFORMATION

Data Protection Officer (DPO)

Email: sapna@prakruti.health

Phone: 7888038692

Address: Prakruti Ayurvedic Health Resort, A/P Yevateshwar, Tal & Dist Satara 415002, Maharashtra, India